Media Coverage

IRO Sushi in the press — interviews, industry coverage and news about our growth across the UK, our franchise programme, and the work we do beyond the counter.

Video and podcasts

• VideoFrom Sushi Chef to 27 Locations – Chhong Sherpa’s IRO Sushi EmpireFlipdish podcast, on YouTube
• PodcastFrom Sushi Chef to 27 Locations – Chhong Sherpa’s IRO Sushi EmpireFlipdish UK · podcast episode

Interviews and features

• InterviewExclusive interview: IRO Sushi founder reveals growth strategy to scale to 100 sites by 2030Foodservice Equipment Journal
• FeatureFrom struggle to success: how Chhong Norbu Sherpa revolutionised London’s sushi sceneLondonWorld
• FeatureIRO Sushi is redefining fast-food dining in the UK, one freshly made sushi roll at a timeFood Chain Magazine
• SpeakingChhong Sherpa — speaker profilelunch! Show

Community and charity

• IRO Sushi donates NPR 2.5 million to Nepal flood reliefNepali Link · 5 September 2026
• IRO Sushi Donates £12,200 to Nepal Flood ReliefOur announcement · 5 September 2026

Business and trade press — 2026

• IRO Sushi reports 20% like-for-like sales growth as expansion acceleratesRestaurant Online · 16 July 2026
• IRO Sushi signs five new sites as UK estate nears 40The Grocer
• IRO Sushi unveils evolved store design to ‘better reflect Japanese cuisine’The Grocer
• IRO Sushi opens two new sites as UK expansion plans accelerateRestaurant Online · 1 July 2026
• IRO Sushi opens two new sites in a week as UK expansion acceleratesHospitality & Catering News · July 2026
• IRO Sushi opens two new sites in a week as UK expansion strategy acceleratesPremier Construction News · 2 July 2026

Business and trade press — 2025

• IRO Sushi delivers ‘record 2025’ as sales surgeThe Grocer
• IRO Sushi plans 10 new sites as part of 100-store strategyThe Grocer

Franchise press

• IRO Sushi evolves franchisee programme to aid UK expansionThe Grocer
• IRO Sushi evolves franchisee programme to create entrepreneurship opportunitieswhichfranchise
• IRO Sushi signs 10 restaurant franchise dealsQSR Media
• IRO Sushi to open 10 new UK sites under expanded growth planCatering Today
• IRO Sushi signs agreements to open 10 new locations in next 12 monthsCLH News
• IRO Sushi to open 10 new UK stores in major expansionL’Express Franchise
• Q&A: does IRO Sushi franchise in the UK?Point Franchise

Local news

• IRO Sushi to open on Eltham High Street this weekendLondon Now

Press enquiries

For interviews, images or comment, please contact us. You can also see our awards and recognition.